![]() This is similar to building a PR strategy with the key points of of your communication plan.Īs the game progresses and other players also lay down your settlements, your original strategy more likely than not will not seem ideal anymore. You brew a strategy in your mind of how you plan on building your civilization and it all starts with where you place your first settlements. Your Strategy Depends On Other “Players”Īt the outset of the game, you develop your initial strategy by placing your settlements on the board where you think you can collect the most resources. ![]() The game has entered popular culture as shown above with the Parks and Rec gif of our beloved Ben Wyatt discusses one of the cards in the game. The game is highly addicting and mixes elements of resource management and building strategy, but also remains simple to learn for newbies. And yes, it was just announced a feature-length movie will be created.įor the uninitiated, Settlers of Catan or just “ Settlers” is a board game involving collecting resources, trading resources with your opponents, and building your civilization faster than your opponents. The game won Game of the Century in 2015. Said the Washington Post about the game in 2010. I spoke about Agile PR at the conference with #TriStateConf speaker Brandi Boatner, and the key takeaway was to fail fast and prototype quickly.īut I thought of a better way to relate the changing world of PR, communications, and marketing using a board game that became popularized in Silicon Valley: Settlers of Catan. With the constant stream of new apps, social media platforms, and #hashtags to stay updated on, even the most well-planned PR or communications strategy can fail to reach the intended audience or worse, not make an impact with your audience. After returning from this year’s PRSA International Conference in Boston, I came away with one word from the conference about building an effective PR strategy: adaptation.
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